Mark Filippelli — a distinctive identity for a vegan entrepreneur.

BRAND STRATEGY BRAND IDENTITY STATIONERY ILLUSTRATION PRINT & DIGITAL DESIGN CREATIVE CONSULTATION

Mark Fillippelli is the go-to guy for everything plant-based - from restaurant food to product collaborations. With an already strong working relationship, he challenged us to create a brand strategy showing his vibrant personality as a leader with a unique, yet disruptive vision. A collective colour palette showcases his diverse involvement and success as a collaborative entrepreneur. The supporting illustrative Vegan-gers add a sense of fun and humour, which embody the tone of his cook-book and distinctive position within an industry, often over-saturated with facts and statistics.