BRAND STRATEGY BRAND IDENTITY ART DIRECTION STATIONERY COPYWRITING PHOTOGRAPHY PACKAGING ILLUSTRATION SIGNAGE & WAYFINDING PRINT & DIGITAL DESIGN CREATIVE CONSULTATION PRODUCTION MANAGEMENT
Using old-school baking techniques, Weirdoughs' transform classic cafe items into handcrafted pieces of art. Everything from signage, packaging and merchandise has been considered with an element of weird. We developed cheeky taglines to make people feel good and celebrate individuality. A gang of cute bakery mascots have been illustrated to showcase the unique customer personalities. The shop interior is vibrant and allows the menu items to jump off the plate, setting a contemporary, colourful vibe.