Lord of the Fries — vegan food with a Hip-hop beat.

BRAND STRATEGY BRAND IDENTITY ART DIRECTION STATIONERY COPYWRITING PHOTOGRAPHY PACKAGING ILLUSTRATION SIGNAGE & WAYFINDING BRAND EXPERIENCE SOCIAL MEDIA CONTENT PRINT & DIGITAL DESIGN CREATIVE CONSULTATION PRODUCTION MANAGEMENT

Lord of the Fries are the largest vegan fast food chain in the Southern Hemisphere. Looking to celebrate their inspiration of New York street culture, we developed iconic Hip-Hop brand elements that supported a more simplified yet considered logo identity. We defined and addressed their mission of becoming the authority in plant-based food for industry commentary and connecting vegan brands across Australia. Along with super-engaging social, mouth-watering photography and limited edition merchandise, we developed unique brand experiences helping to cement their position amongst a Gen-Z audience, building a cult following of vegans and ethical eaters.