Grace — quintessentially Melbourne.

BRAND STRATEGY BRAND IDENTITY SIGNAGE & WAYFINDING PRINT & DIGITAL DESIGN CREATIVE CONSULTATION

Inspired by Curtis Stone's history of naming his restaurants after significant figures in his life, (the newest addition 'Grace' is named after Chris Sheldon’s daughter, his best friend and business partner) we were approached to create a fresh identity for ‘Grace', for Curtis Stone Events. Located in Richmond, Grace is a sparkle of luxe fine dining Hollywood glam. The identity needed to look chic, elegant and sophisticated. We created an identity using the 'g' serif, synonymous with other CSE venues. Collaborating with the interior designers at Studio Y, a delicate combination of luminous brass accents, and classic green undertones paired against a natural timer, delivered an art-deco-inspired brand utilising classic typography and graphic styling. We also developed corporate brochures for their Royal Botanical Gardens collab and their Melbourne Cup marquee packages.